Client Research.
This is my research of my client. It is extremely important for me to research my client as I need to know how they work, there codes and conventions, what fonts and color schemes they use. For example my client is the NHS i now know who they are and how they work. I know how important the are in the UK so my three adverts will have to be very professional as they are such a big company/service and millions/billions of people will see these ads.
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